Buy One, Get One (BOGO) Promotional Strategies

Understanding the "Buy One, Get One" (BOGO) Feature
How to Set Up a BOGO Offer in Kite App

Understanding the "Buy One, Get One" (BOGO) Feature

Q: What is the "Buy One, Get One" (BOGO) feature and how does it work?
A: The "Buy One, Get One" (BOGO) feature is a promotional strategy widely used in retail to boost sales and attract customers. It works as follows:

- Basic Concept: When a customer buys an item at full price, they receive another item either for free or at a discounted rate.
- Types of BOGO Offers:
Buy X Get Y: The customer buys a specific item "X" and gets a different item "Y" as a bonus. This can be either free or at a discounted price.
Buy X Get X: The customer buys an item "X" and gets the same item "X" again as a bonus, either free or at a discounted rate.

BOGO deals are effective for driving sales, clearing inventory, and introducing customers to new products. They are easy to set up on Kite App and can be customized to fit your store's specific needs and promotional goals.

How to Set Up a BoGo Offer in Kite App

Q: How do I set up a BoGo offer on my store?
A: Setting up a BoGo offer involves several key steps:

Promotion Name Setup:
- Unique Name: Begin by creating a unique promotion name. This name will be displayed to customers on the card page, replacing the discount code.

Selecting Book Offer Type:
- Offer Options: Choose your offer type from two options:
- Buy X Get Y: Customers purchase a specified number of items "X" to receive a different item "Y" as a bonus.
- Buy X Get X: Customers purchase a specified number of items "X" to receive the same item "X" as a bonus.

Customer Buys Product Setup:
- Choosing Products: Decide on the 'Customer Buys' product (Product X). You can select specific products or entire collections based on your preference.
- Quantity Requirements: Set the required quantity for the 'Customer Buys' part of the offer.

Customer Gets Product Setup:
- Product Selection: Choose the 'Customer Gets' product (Product Y).
- Offer Details: Specify the offer quantity and the discount percentage for this part of the offer.

Enabling BOGO Widget on Storefront:
- Visibility Setting: Activating this setting will display the offer visibly on the selected Customer Buys product (Product Y) pages, making it clear for customers.

Scheduling the BOGO Offer:
- Campaign Duration: You have the option to run the campaign continuously or schedule it to start and end at specific times.

Remember, each step is crucial for a successful book offer setup, ensuring a clear and attractive offer for your customers.

Updated on: 29/11/2023