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# Giftkart Cashback 2.0: Understand Advanced Campaign Configuration

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1. **Calculate Cashback After Discounts**
Decide whether to use the pre-discount or post-discount cart value to determine eligibility. For example, if a discount drops a $800 cart to $790, choosing this option will use the $790 value to check against your cashback thresholds.
2. **Include Shipping and Taxes**
Toggle whether shipping costs and taxes should be included in the cart total when calculating which cashback tier a customer qualifies for.
3. **Apply Rules to Percentage Calculation**
Determine if percentage-based cashback should be calculated using the final adjusted value (including or excluding shipping, taxes, and discounts) or the original subtotal.
4. **Set Customer Eligibility Rules**
Restrict the campaign to specific shoppers by adding customer tags. The cashback offer will only be visible and available to customers who have the matching tags in their profile.
5. **Set Activity Frequency Limits**
Define the maximum number of times an individual customer can receive cashback from this specific campaign.
6. **Configure Schedule Settings**
Use the scheduling section to define the start and end dates for your campaign activity.