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# How to Set Up Customer and Country Eligibility Rules in the Kite Free Gift App

${youtube}[How to Set Up Customer and Country Eligibility Rules How to Set Up Customer and Country Eligibility Rules in the Kite Free Gift App](XkZEvRCJda8)You can create personalized promotions by setting up eligibility rules that target specific customers based on their location or tags.

### Setting Up Customer Eligibility Rules

1. First, ensure the Kite app theme is enabled on your store.
2. Create a new promotion or edit an existing one.
3. In the promotion's settings, scroll down to the **Customer Eligibility Rules** section.
4. Click **Add Rule**. You will see several options to define the rule.

### Option 1: Rule Based on Visiting Country

This rule targets customers based on their physical location (geolocation via IP address).
1. From the rule options, select **visiting country**.
2. Choose whether to **include** or **exclude** specific countries.
3. Type a country name (e.g., India) and press `Enter`. You can add multiple countries.
4. Click **Save**.
    * If you **included** a country, customers visiting from that location will see the promotion widget.
    * If you **excluded** a country, customers from that location will not see the promotion widget.

### Option 2: Rule Based on Markets

This rule targets customers based on the[markets](https://help.shopify.com/en/manual/markets)you have configured in your Shopify store.
1. From the rule options, select **markets**.
2. Choose the market you wish to include (e.g., India).
3. Click **Save**. Only customers Browse from a country within that selected market will see the promotion.

### Option 3: Rule Based on Customer Tags

This rule targets customers who have specific tags assigned to their account.
1. From the rule options, select **customer tags**.
2. Type the tag you want to target (e.g., `VIP`) and press `Enter`.
3. Click **Save**. Only logged-in customers with this specific tag will see the promotion.

#### How to Add a Tag to a Customer Profile

1. From your Shopify admin, go to the **Customers** section.
2. Find and select the customer you want to tag.
3. In the bottom-right corner of the customer's profile, locate the **Tags** section.
4. Type the tag (e.g., `VIP`), press `Enter`, and click **Save**.

### Removing an Eligibility Rule

To make a promotion available to all customers, simply remove the saved rule from the **Customer Eligibility Rules** section and click **Save**. The promotion will then be visible to everyone.