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# How to setup Markets for Free gift and discounts

${youtube}[How to setup Markets for Free Gift and discounts](DHZWMpH-VzU)
This guide explains how to use the **Markets** rule to control which countries or regions are eligible for your promotions, such as free gifts or discounts.

### Setting Up Market-Based Eligibility Rules

1. **Navigate to Eligibility Rules**
    * Create a new promotion or edit an existing one.
    * Scroll down to **Advanced settings** and find the **Customer Eligibility Rules** section.
2. **Add a Market Rule**
    * Click **Add rule** and select **Markets** from the list of options.
3. **Choose 'Include' or 'Exclude'**
    * **Include:** The promotion will *only* be active in the markets you select.
    * **Exclude:** The promotion will be active in all markets *except* for the ones you select.
4. **Select Your Markets**
    * In the input field, choose all the specific markets where you want this rule to apply.
5. **Save the Promotion**
    * Click the **Save** button to apply your changes.

### ⚠️ Important: Selecting Parent Markets (e.g., "International")

If your Shopify Markets setup includes a broad "parent" market (like "International") but you also have individual countries from that group configured as separate markets (like "Australia" or "Canada"), please note the following:
* To run the offer in those individual countries, you **must select them specifically by name** in the rule (e.g., you must add "Australia" and "Canada" to the list).
* Simply selecting the "International" parent market in the rule will **not** automatically include these separately configured countries.

### Testing Your Setup

After saving, use your store's country/region selector to switch between a market you included and one you excluded to verify that the promotion appears and disappears as expected.