How number of discount limits on Shopify work

Understanding Shopify's discount capabilities and limitations is crucial for effective campaign planning and maximizing your store's profitability. These limits apply across both Shopify's built-in discount features and apps that leverage Shopify's powerful discount functions.

Here’s what you need to know to strategize your promotions effectively:

Automatic Discounts: Maximize Efficiency with 25 Slots

• You can have a maximum of 25 active or scheduled automatic discounts running across your entire Shopify store at any given time. This includes promotions like "Buy X Get Y," percentage off, or fixed amount discounts that automatically apply when customer carts meet specific conditions.
• Why this limit? Shopify enforces this to ensure optimal performance and a smooth checkout experience for your customers. Efficient management of these 25 slots is key to avoiding conflicts and maximizing their impact.
• Pro Tip for Merchants: To make the most of your 25 automatic discount slots, regularly review your active and scheduled promotions. Deactivate or delete old campaigns that are no longer relevant to free up space for new, high-impact offers.

Manual Discount Codes: Flexibility with a Million Options

• Shopify allows you to generate an impressive 1 million unique manual discount codes. These are the codes your customers manually enter at checkout (e.g., "WELCOME10," "SUMMER25").
• This generous limit provides immense flexibility for targeted campaigns, influencer collaborations, and personalized offers without worrying about running out of codes.
• While the limit is high, focus on creating meaningful and trackable codes. Use clear naming conventions and monitor their performance to understand which manual discount strategies drive the best results for your business.

Updated on: 01/07/2025