How to setup Markets for Free gift and discounts

This guide explains how to use the Markets rule to control which countries or regions are eligible for your promotions, such as free gifts or discounts.

Setting Up Market-Based Eligibility Rules

1. Navigate to Eligibility Rules

• • Create a new promotion or edit an existing one.
  • Scroll down to Advanced settings and find the Customer Eligibility Rules section.

2. Add a Market Rule

• • Click Add rule and select Markets from the list of options.

3. Choose 'Include' or 'Exclude'

• • Include: The promotion will only be active in the markets you select.
  • Exclude: The promotion will be active in all markets except for the ones you select.

4. Select Your Markets

• • In the input field, choose all the specific markets where you want this rule to apply.

5. Save the Promotion

• • Click the Save button to apply your changes.

⚠️ Important: Selecting Parent Markets (e.g., "International")

If your Shopify Markets setup includes a broad "parent" market (like "International") but you also have individual countries from that group configured as separate markets (like "Australia" or "Canada"), please note the following:

• To run the offer in those individual countries, you must select them specifically by name in the rule (e.g., you must add "Australia" and "Canada" to the list).
• Simply selecting the "International" parent market in the rule will not automatically include these separately configured countries.

Testing Your Setup

After saving, use your store's country/region selector to switch between a market you included and one you excluded to verify that the promotion appears and disappears as expected.

Updated on: 14/08/2025