How to create a Buy X get Y (BoGo)

This guide explains how to set up a "Buy X Get Y" (BOGO) offer, where customers can purchase a specific item (Product x to get another item Product Y for free or at a discount

1. Core BOGO Configuration

This section covers the essential steps to create a standard BOGO promotion.

1. Start the Campaign

• • In the Kite app, navigate to the BOGO offer setup.
  • Choose your discount method: Automatic (applies in-cart) or Discount code (applied at checkout).
  • Give your campaign a name (e.g., Test Bogo).

2. Define Product X (What Customers Buy)

• • In the "Select Product X" section, choose how to select the qualifying products (e.g., by Collections, specific products, or tags).
  • Select the specific item(s) required for the offer (e.g., "Hydrogen collection").
  • Specify the quantity customers must purchase (e.g., 1 for a "Buy One..." deal).

3. Define Product Y (What Customers Get)

• • In the "Product Y" section, select the item(s) the customer will receive at a discount (e.g., items from the "Oxygen collection").
  • Specify the quantity of discounted items the customer gets (e.g., 1).

4. Set the Discount

• • Choose the discount type: Percentage off, a set amount off, or a fixed price.
  • Enter the discount value (e.g., 100% to make the item free).

2. Optional Settings & Refinements

You can further customize your BOGO offer with these settings:

• Repeating the Offer: In the "limit" field, you can set how many times the offer can be claimed in a single order. Setting a high number allows the offer to repeat (e.g., Buy 2 Get 2, Buy 3 Get 3, and so on).
• Discount Application Logic: If multiple eligible "Y" items are in the cart, you can choose to apply the discount to the least expensive or most expensive item.
• Customer Eligibility: You can add rules to include or exclude customers based on specific criteria, such as customer tags or markets.
• Widget Customization: Adjust the widget's text, icons, colors, and display settings to match your store's branding.

3. Save and Test Your Offer

1. Click Save.
2. Go to a product page for an item in your designated "X" collection (e.g., the "Hydrogen collection").
3. Add one item to the cart.
4. The BOGO widget will appear, allowing you to claim the free or discounted item from the "Y" collection. Click Add to cart from the widget.
5. Verify in the cart that the "Y" product has been added with the correct discount applied.

Updated on: 13/08/2025